Instagram Marketing Tips for Your Business

instagramMillions of people globally are now using Instagram. Instagram has made it easier to take pictures and share them with friends and many people enjoy doing this. Apart from networking, you can use Instagram in a more efficient way for marketing. Instagram is a great promotional tool you can use to promote your business online.

Tell the story using photos and videos
Photos are worth a thousand words and Instagram is all about pictures. If you are into Instagram for marketing purposes, then you ought to understand that random photos do not work. You need to post pictures of your product constantly. Posting pictures of your products is one of the best ways of increasing your brand awareness and boost sales of your products. The pictures do not necessarily need to be very professional. The key thing is having the pictures highlight the main features and functions of the goods you are promoting. The pictures should appeal vast audience on Instagram.

Videos too are important in Instagram marketing. You can create and share a video with your employees to promote the product at hand. You can also opt to do a live product review video and share it on Instagram. Pictures and videos are more appealing to many people than text files. Media files stand higher chances of going viral as people share them. They are also more memorable than text files. Create photos and videos that show your brand story and values. So images and videos are important if you want to improve your brand and sales.

Use quality media
To improve your visibility, you need to make and share high-quality photos and videos in your feeds. Where necessary, seek professional assistance or advice from a photographer. However, you can use a great camera to take sharp pictures. Try to get your images at best angles. Edit your photos for better results. Nowadays mobile phones are equipped with photo editing tools for this purpose. Instagram too has several photo editing tools. Apply this tools for your Instagram marketing purpose.

Connect with our followers
Maintaining contact with your customers is vital, particularly for developing business with a small market share. You can start by showing your clients that you are concerned about their feedback. You can achieve this by replying to their questions and comments. This will improve user-generated content and credibility as well as promote the visibility of your products and business. Your Instagram followers can significantly influence the success of your enterprise, and you should never underestimate them.

Use hashtags
Hashtags are relevant in Instagram marketing. You need to use them because Instagram users interact using hashtags. Hashtags allow users to make your contents searchable and are important if you want to increase your followers. Has tags like media can create a viral effect which is beneficial to your business. You can also take advantage of trending hashtags especially if the hashtags are related to your product. This is important because Instagram users can use hashtags to search for posts.

Use branded hashtag
You should include your business name in you hashtags. Use unique hashtags for a particular promotional campaign you run. Not only does this promote your campaign, but it also provides a unique hashtag for your clients to connect and share with other participants.

Have a friendly attitude to everyone
While carrying out your Instagram marketing, you need to understand that Instagram is a community composed of people with varied ideas, emotions, and background. Always be friendly to everyone and appreciate their time to connect with you on your page. Always ensure you listen to your clients.

Be active
Post at least once daily to keep things up to date and ensure your followers updated with the current happenings. You can experiment posting at varying times of the day to see which time your posts do best.

Consistency is crucial in Instagram marketing. Be consistent in your postings and develop a theme that is prominent in your posts. Let your followers know what to expect from you.

Link your Instagram and Facebook accounts
Connect your Instagram and Facebook accounts to improve your marketing power. Nowadays, you can have an Instagram tab on your Facebook page. This allows you to share your Instagram posts to your Facebook followers if you have a fan page.

You can network with friends and the world via Instagram. Instagram can be used for marketing purposes. Instagram marketing can improve your brand’s visibility, increase sales, and consequently revenues. Consider the above mentioned Instagram marketing tips to achieve success.


Tips For Niche Email Marketing

marketing womanEmail marketing is a big business and creates billions of dollars’ worth of revenue in sales annually. Most internet firms that rely on this service to succeed are selling all manner of items at any time. Choosing an email marketing niche can be a hard task. Email marketing gives you the opportunity to display your merchandise or a client’s products to a vast array of people globally. Every day millions of emails are targeted towards specified segments of the population. Others are general. There are critical tips to keep in mind when carrying out email marketing.

Segment Your Email Lists. Make sure you have broken down your email lists to effective segments. You can have lists for students, retirees, professionals, men and women as well as an overall integrated list. This ensures that you can target a particular segment when you want to market a product that is specific to them. This significantly increases your rates of conversion and engagement. A segmented list also lowers your cost of marketing and enables you to customize the messaging to appeal to a particular demography. This form of targeted email marketing also reduces the rate of those who unsubscribe.

Make it Mobile Friendly. It’s estimated that more than 71% of people will delete an email if it doesn’t open and display correctly. Most of these people access the emails on their phones which mean your service has to be mobile optimized. Make sure t can look good, appealing and integrated on a mobile screen. This is particularly critical since the rate of people who will open a subsequent email from you after such a debacle is very small. Preferably choose a single column design that works optimally with a vertical scroll.

Prioritize Text Or Image Emails. Images tend to get greater clicks than text-only emails. But when it comes to email marketing it’s easier to have a short and catchy text with links to the original products page. This tends to be much simpler and straightforward. Images are good, but most email sites and tools block them. This makes the overall email look broken and disjointed. It’s easier to avoid them all together. Make sure your paragraph is short descriptive and has a call to action. You can tag the link to help you track the clicks.

Use Personal, non-automatic Emails. People prefer to open emails from a real person rather than emails from Most people avoid reading emails with the tag do not reply to this email address. Send your marketing email from a customer service team, marketing team or client relations team. This enables people to engage more as they feel that they can respond or reply to queries. The impersonal nature of no-reply email significantly lowers clicks, engagements, and conversion. Sometimes you can designate a couple of emails in the firm to handle email marketing specifically. This protects your staff’s personal emails.

Use Compelling Subject Line. You win or lose depending on your subject line. That’s why you have to make it concise and compelling. Use figures if you have to e.g. 30% off all our products! This is very effective if you are working with a segmented email list that targets a particular demography. You have to create a balance between being catchy enough without being too salesy. Ideally keep the subject line to 50 characters or less. Longer than that and the subject line becomes wordy and runs the risk of being truncated by email software. You have to convey urgency and excitement without being pushy or loud towards the email recipients.

The Advantages of Affiliate Marketing

marketing.Affiliate marketing is a performance-based model of marketing. Here, the merchant rewards the affiliate for each customer or visitor brought by the affiliate marketer’s effort. In this form of marketing, you promote a vendor’s product(s) and earn commission. You identify a suitable product and win a portion of the proceeds from each sale achieved through your promotional efforts.

The Key players
There are four primary players that include merchant, the network, the publisher and the customer.

The merchant
The merchant is also known as the retailer or brand. The merchant party has a product or services for sale.

The network
The network is the mechanism through which the entire marketing works. It acts as an intermediary where affiliates can select the best offers from the merchant. The network also manages the payments and therefore, includes tools applied to track and monitor performance and sales, generate reports and process payments among others. The affiliate can be and individual or a business that majors in affiliate marketing.

The affiliate
The affiliate also referred to as the publisher, markets the merchant’s goods to earn commissions. Affiliates employ various tactics in marketing including publishing reviews about merchandise or services offered by the merchant.

The customer
The client is the target market for the product. This is the party that purchases the goods advertised by the affiliate party.

The benefits of affiliate marketing

For you the affiliate marketer, you receive a portion of the profits for every time a client purchases a product through your promotions. You do not need a product of your own or inventory, and you do not have to worry about shipping. You are happy to earn a commission from your advertising. Marketing offers a great opportunity especially if you lack sufficient capital or time to develop an extensive campaign.
For merchants, affiliate marketing offers a cheap and efficient marketing strategy. The merchant only pays you the affiliate when you sell a product. Therefore they do not incur marketing expenditure.

The audience
For the affiliate, having developed marketing lists or websites you can develop a huge audience. You can make good use of your audience and ensure the traffic you send to merchants is qualified, and sales are achieved. This will earn you more money.
You can present the affiliate merchant with a huge audience than they may have achieved before. This is precious to the dealer. It improves the interest on the products and improves the sales without the merchant investing more cash.

Brand visibility
For the affiliate, you gain reputation by from working with various brands. It is more advantageous if there is evidence that you succeeded with other products in the past. For this, you will be able to acquire more advertising jobs.
For the merchant, the affiliate consistently provides brand exposure. Merchants with many affiliates have improved visibility and increased sales.

Two rules that can help an affiliate marketer to grow
One is to recommend products that you are familiar with. You can refer products that you have used and have helped you achieve some positive results. Avoid promoting products that you lack any idea about them.
You should promote products based on experience and what the products have done to you or others. Directly telling a client to buy a product may not yield positive results.

Use Social Media Marketing To Enhance Your Business

social mediaSocial Medial Marketing is one of the most widely used ways to hear from your customers, it is the future of customer service. Companies are spending more on social media than on TV ads these days. Customers go on social media to complain or give praise about products they have purchased anyway, so why not use Social Medial Marketing to see what people are saying about the products or services you sell. It is not only about likes and comments; but also about leads being generated, conversion rate and web referrals.

* Your goal should be to build trust and relationships
* Know what social medial platforms your target audience uses
* Set up profiles on the social media you choose
* Use your logo as you profile picture
* It is important to be the first to engage the audience
* It takes about three months to see the impact of Social Media Marketing
* Customers asking questions on these platforms will make a business more personable
* About half of users will make purchases monthly based on what is said on social media
* Social Media Marketing is measurable and can be changed according to your desired outcomes
* You can get fresh new ideas through customers
* You can monitor what people are saying about your product
* You can quickly distribute information to many people
* Social Media Marketing also allows customers to interact with each other
* The more you interact with your customers, the more brand loyalty you build
* Always follow the rules
* Don’t lie to customers
* Respond to positive and negative feedback
* Learn from your mistakes
* Be creative
* Have fun
* Show your company’s personality
* Put yourself in your customer’s shoes
* Content must come from the heart of the company
* Videos improve return of income for businesses
* Share some personal information about yourself to show you are human

Current Best Practices
* Set advertising goals
* Form a Social Media Marketing team
* Research social media platforms
* Start with one platform, get to know it
* Invest in sponsored content on other social media sites
* Use data from social media sites to learn about your best audience
* Use fun and relevant content
* Post mostly eye catching pictures
* Know the size of pictures that can be used for that site
* Add web link to your content
* Having a website and making it social media ready is very important
* Ask questions that start conversations
* Content should engage audience
* Have a mix of education, entertainment and promotion
* Be consist by posting regularly
* Clearly state your role in the company and what you want to accomplish
* Verify information before you post it
* Post content that will make audience look good when they share it
* Make your content actionable by directing them to you products and services
* Look at results on regular basis
* Host live hangouts
* Read what your competitors are posting
* Share tips that are relevant to your audience
* Get to know your customers
* Share “how-to” using your products
* Have employees share content
* Ask for photos to share
* Interview customers
* Ask for content requests
* Do what is best for your unique audience
* Create a social media policy
* Hire a social media campaign if you don’t have time or manpower to do it
* Follow the same people the experts in your field follow
* Use social trademarks on all of your correspondences
* Use tools to monitor activity
* Give big influencers something to talk about
* Use management tools to handle several social media sites
* Ask audience to share your content
* Let audience know that you care about the topics and issues related to your business industry
* Offer special discounts, freebies and contests to audience of social media sites only

It is worth it to add Social Media Marketing to your business goals. There are several companies that will do it all or you can choose what activities you want them to perform for you. But in any case, you must show your human side and be personable with audience. People purchase products and services from people they trust.





How to Market on Instagram

instagram marketingInstagram is one of the most powerful (and free) marketing tools that you can use to market your brand. If used correctly Instagram can demonstrate how your brand sees the world; it is a great way to connect with your followers and consistently get your message across. Remember people have sheep-like tendencies, they want to and will follow what is already socially approved. If you want your brand to be the next big thing, then read on for our top tips on how to market on Instagram.

1. Use #hashtags. Its how people search for content on social media and how you can classify what you are promoting. There are hashtags on Facebook and Twitter too, so be sure to create a brand specific one and use it across all three platforms to reinforce your message. If you are at the beginning of your Instagram adventure and struggling to get off the ground, consider including a few general hashtags i.e. if you run a coffee shop use #latte or #coffee. Draw people in with commonly searched for or trending hashtags then introduce them to your own brand (and own hashtags). Remember to monitor your hashtags as your followers will use them to connect with you.

2. High five your followers. If you have followers promote their photos on your feed. Everyone likes to feel special so give them a shout out, you could even share their photos (with their permission of course) on your Facebook or Twitter feeds (this is one of Starbucks go to moves, if it’s good enough for them…). Chances are your followers will return the favors. If it’s someone you are trying to win over, regram their content, everyone knows that imitation is the sincerest form of flattery. If you don’t want to fill your feed with other people’s content however, you can still spread the love by liking and commenting on your followers posts, again, odds are they will return the favors to you, what goes around comes around after all!

3. Be engaging. Don’t post photos of your brand continuously, that gets dull very quickly. Instagram is all about letting your followers see the world through your eyes, so show them more than the obvious. They like you enough to follow you so they will probably share your values and ideals, so take photos of your world, share pics of your pooch (if that is what you’re into), give them a behind the scenes tour or ‘a day in the life of…’ picture to like. Why not use videos to bring your worlds even closer together, just don’t forget to hashtag them (videos can be hash-tagged just like photos).

4. Be creative. Use the filters that Instagram have given you to enhance your pictures. If you want to be even more creative, there are a plethora of apps out there that you can use for amazing effects. Don’t just share photos, share videos. Show your products in the real world; if your brand is hard to explain use Instagram to demonstrate it.

In short, on Instagram (as with all social medias) the possibilities are endless. Be creative, have fun and show your brand’s core values, not just the products. If you are enjoying yourself it will come across in your photos. Nothing is more contagious than a smile!